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Hewlett Packard Enterprise

Shoot You productions


Dates

2009 - present

Media Produced

Film, animation, interactive material

Markets

Global

Shoot you is a leading creative agency with over 20 years of experience and offices in London, New York and Amsterdam. We manage a global client base delivering bespoke productions for use with corporate communications.

We began our relationship with HPE over 12 years ago and since this time have together produced multiple films and animations for a range of divisions (see our latest examples below). We have been proud to pioneer new techniques on these projects to ensure we constantly deliver over expectations and in 2020 were delighted to be recognised at the HPE Storage and Big Data Innovation awards for our work on the Ransomware film.

Selected Works


1/8

HPE Entry Level Storage - Rebecca's Story

This actor-led film beautifully captures the human story of an HPE customer and the role HPE plays in helping businesses to thrive. A human story seen through the eyes of one person is a great way to sell the benefits of products and services.

2/8

Multivendor Support

A cutting-edge 3D animation, which transforms a crumbling house of cards into a stable and powerful structure... to introduce the idea of Multivendor Support and how customers can free up their IT resources to focus on other projects and save money by cutting down from several support contracts to only one - The Power of One!

3/8

Pointnext Tech Care (plant)

Created for the launch of HPE Pointnext Tech Care, this 3D visual feast takes the viewer on a journey from seed to flowering plant, to explain the benefits of being supported by HPE and in turn being able to nurture and grow your business.

4/8

100 million

Created to promote a major HPE achievement – 100 million LTO data cartridges sold across the world. This animation uses a traditional frame-by-frame animation technique, combined with a range of digital software, to portray HPE’s story. The company’s 20-year journey is represented by two young boys, as they venture through different landscapes, making discoveries and overcoming obstacles along the way. As the stars light up in the sky, their quest for greatness becomes closer, until they witness the aurora borealis, the ultimate dream. Similarly, HPE’s digital journey to transform how we store and protect data has reached limitless possibilities, with 100 million tapes and counting. A PLATINUM AWARD WINNER  in the AVA film awards 2020.

5/8

Ransomware

HPE needed a visual metaphor to highlight the devastating affects of Ransomware. We developed a creative that used ink permeating a tank of water, an LTO tape made of 'ice', culminating in a massive explosion. One of our favourite shoot days in the studio, complete with an explosives expert and a Phantom Flex, shooting 1000 fps. Client feedback was: 'amazing video... you start and you nearly forget to breathe'. A PLATINUM & GOLD AWARD WINNER, Muse Creative Awards 2020.

6/8

Pointnext Tech Care (game)

Aimed at a younger IT audience, this animation plays on the current trend for 80's retro games... playfully showing the challenges of IT and how these can be overcome with the help of HPE Pointnext Tech Care support.

7/8

3D product rendering

The HPE StoreEver MSL 3040 tape library is a brilliant tool designed for today's data-driven business environment. And beautiful animation was the best device to describe it. Voiceover was used to detail the requirements for today's business (...’security’, 'low cost’). While photo realistic 3D animation was chosen to describe the machine, its performance, scalability and functionality in forensic detail. The animation then ‘exploded’ to further illustrate component parts. The video was aired on websites and social media, globally. As technology becomes ever more complex, the combination of voice over and animation is fast becoming the only way provide a high impact overview and USP’s of products.

8/8

Knowledge as Data

We were commissioned to create a brand film that aligned HPE with the importance of preserving knowledge through safely and securely archiving data. We filmed at various locations around the UK at 120 frames per second and then slowed down key moments to around 1250 frames per second to add impact. 2D and 3D elements were also created to emphasise key messages, with large white text creating a bold theme throughout. HPE have already commissioned the next video in this series which will highlight HPE’s unique role in keeping data safe.

Shoot You have worked with HPE for the past ten years. Their animation and video productions have been a central plank of our global sales, training and development. Superb service and great fun to work with.
– Andrew Dodd, WW Marketing Communications Manager, HPE LTO Ultrium Storage Supplies