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The HPE StoreEver MSL 3040 tape library is a brilliant tool designed for today’s data-driven business environment. And beautiful animation was the best device to describe it.

Voiceover was used to detail the requirements for today’s business (…’security’, ‘low cost’). While photo realistic 3D animation was chosen to describe the machine, its performance, scalability and functionality in forensic detail. The animation then ‘exploded’ to further illustrate component parts. The video was aired on websites and social media, globally.

As technology becomes ever more complex, the combination of voice over and animation is fast becoming the only way provide a high impact overview and USP’s of products.

Shoot You have worked with HPE for the past ten years. Their animation and video productions have been a central plank of our global sales, training, and development. Superb service and great fun to work with.
– Global Marketing & Sales Director – HPE