The EU wanted to highlight how member citizens are able to work in any EU country. Synima used stop-frame animation to produce a stylized look and feel that would appeal across Social Media. Each 8-second clip took five days to film, with considerable time spent in the pre-production stage to make customised props and build sets. Each clip was a visual metaphor for an aspect of EURES – the programme that promotes the free movement of labour within EU member states.